Privacy Policy

• Introduction
• Information We Collect
• Our Role (Controller and Processor)
• How We Use Information
• AI and Automated Processing
• How We Share Information
• Mobile Messaging (SMS)
• Data Retention
• Security
• Your Rights and Choices
• Video, Biometric, and Surveillance Notice
• Cookies and Analytics
• Children
• International Transfers
• Changes to This Policy
• Contact

Introduction

This Privacy Policy explains how Argus Vision, Inc. (“Argus,” “we,” “us,” or “our”) collects, uses, and shares information in connection with the Argus platform, an artificial-intelligence operating system for retail. It applies to our website at useargus.co, our dashboards, and related services (collectively, the “Service”). This Policy should be read together with our Terms of Service and Disclaimers.

Information We Collect

We collect the following categories of information:

• Account and contact information. Names, business email addresses, company details, role, and authentication identifiers you provide when you register or communicate with us.
• Usage and device data. Log data, IP address, browser and device information, pages and features accessed, and diagnostic information generated as you use the Service.
• Communications. The contents of messages, support requests, and feedback you send to us.
• Video and image data and detection metadata. Processed on behalf of our customers, this includes footage and still images from connected cameras and registers, along with the detection metadata (such as event types, timestamps, and confidence scores) generated by our AI agents from those streams.

Our Role (Controller and Processor)

Our role under data-protection laws depends on the data in question. With respect to the store footage, register data, and detections we handle on a customer’s behalf, Argus acts as a processor (or “service provider”), and the store operator that connects the cameras and registers is the controller that determines the purposes and means of processing. With respect to our own account, billing, and marketing data, Argus acts as a controller.

Where we act as a processor, we handle Customer Data in accordance with our agreement with the relevant customer and only on that customer’s documented instructions. Individuals with questions about footage processed on a customer’s behalf should contact that customer as the controller.

How We Use Information

We use information to:

• Provide, operate, maintain, and secure the Service.
• Generate detections, alerts, and analytics from connected streams on behalf of our customers.
• Authenticate users, process payments, and administer subscriptions.
• Communicate with you about the Service, including service-related notices and, where permitted, marketing.
• Monitor, troubleshoot, and improve the Service, including the accuracy and reliability of our models.
• Comply with legal obligations and enforce our Terms of Service.

AI and Automated Processing

The Service uses computer-vision and AI agents to analyze connected camera and register streams in real time and to produce detections, alerts, and analytics. These outputs are probabilistic and are intended to assist human decision-making. They may contain errors, including false positives and false negatives, and should be reviewed by a qualified person before any action is taken. Argus does not make employment, security, or law-enforcement decisions on your behalf. For more detail, see our Disclaimers.

How We Share Information

We share information only as described in this Policy. In particular, we engage the following categories of subprocessors and service providers to operate the Service:

• Clerk for authentication and identity management.
• Stripe for billing and payment processing.
• Cloudflare R2 for object storage of exports, backups, and uploads.
• Cloud hosting providers, including Vercel, Render, and dedicated servers used to host and run the Service.

We may also disclose information when we believe in good faith that disclosure is necessary to comply with applicable law or legal process, to protect the safety, rights, or property of any person, or in connection with a merger, acquisition, financing, or sale of assets (a business transfer), subject to appropriate confidentiality protections.

Argus does not sell personal information. We do not sell, rent, or trade personal information, and we do not share it for cross-context behavioral advertising.

Mobile Messaging (SMS)

If you enroll in the Argus text-message program, we collect and process your mobile phone number, your opt-in status and consent, and a log of the messages we send and their delivery status. We use this information solely to send you the account, alert, and operational messages you signed up for, to honor your opt-out and HELP requests, and to keep records of consent as required by law. Message frequency varies, and message and data rates may apply.

We do not sell your mobile information, and no mobile information — including your phone number and your SMS opt-in consent — will be shared with, or sold to, third parties or affiliates for their own marketing or promotional purposes. We share your mobile information only with the service providers that help us deliver these messages on our behalf (for example, our SMS delivery provider), and only to the extent necessary to operate the program; those providers may not use your mobile information for their own marketing.

You can opt out of text messages at any time by replying STOP to any message, by turning off SMS notifications in your Argus dashboard, or by any other reasonable means; reply HELP for help. See our SMS Terms and Conditions for the full program terms.

Data Retention

We retain information for as long as needed to provide the Service and for the legitimate and lawful purposes described in this Policy. Retention periods for Customer Data, including footage and detection metadata processed on a customer’s behalf, are governed by our agreement with that customer and their configuration. When information is no longer needed, we take reasonable steps to delete or anonymize it.

Security

We maintain administrative, technical, and organizational safeguards designed to protect information against unauthorized access, disclosure, alteration, and destruction. These include access controls, tenant isolation, encryption in transit, and audit logging. No method of transmission or storage is completely secure, however, and we cannot guarantee absolute security.

Your Rights and Choices

Depending on your location, you may have rights to access, correct, delete, or restrict the processing of your personal information, to object to certain processing, and to data portability. Where Argus acts as a controller, you may exercise these rights by contacting us at business@useargus.co. Where Argus acts as a processor on a customer’s behalf, please direct your request to the relevant store operator, who is the controller of that data; we will assist that customer in responding as required.

Video, Biometric, and Surveillance Notice

The Service analyzes video and image data from cameras and registers that our customers connect. Argus does not use footage to create biometric identifiers unless specifically contracted to do so.

The customer or store operator that deploys the Service is responsible for providing any required notices and obtaining any consent required under applicable law, including the Illinois Biometric Information Privacy Act (BIPA), the California Consumer Privacy Act as amended by the California Privacy Rights Act (CCPA/CPRA), and state surveillance and recording laws. Individuals recorded in a store should direct access, deletion, and other privacy requests to the store operator, which acts as the controller of that footage.

Cookies and Analytics

We use a small number of cookies and similar technologies. On your first visit we show a consent banner, and analytics cookies stay off until you accept them. You can change or withdraw your choice at any time using the Cookie settings link in the footer, or through your browser settings. The cookies we use fall into these categories:

• Strictly necessary (always on, exempt from consent): authentication and session cookies set by our identity provider, Clerk (for example __session and __client), which keep you signed in, plus short-lived functional storage that remembers in-progress actions during your visit. The Service will not work correctly without these.
• Analytics (off until you accept): Google Analytics 4 sets first-party cookies such as _ga, _gid, and _ga_* (lifespans up to ~2 years / 24 hours) and shares usage measurements with Google as our analytics processor, so we can understand how the site is used and improve it. We run Google Analytics with Consent Mode: it is denied by default and only enabled after you accept. We do not enable advertising or cross-context behavioral advertising cookies.
• Cookieless analytics: we also use Vercel Analytics and Vercel Speed Insights, which measure aggregate traffic and page performance without setting identifying cookies.

Children

The Service is intended for business use and is not directed to children under the age of 16. We do not knowingly collect personal information from children. If you believe a child has provided us with personal information, please contact us so that we can take appropriate action.

International Transfers

We may process and store information in countries other than the one in which you are located, including the United States. Where required, we rely on appropriate safeguards for international transfers. By using the Service, you understand that your information may be transferred to and processed in such countries.

Changes to This Policy

We may update this Privacy Policy from time to time. If we make material changes, we will update the “Last updated” date above and, where appropriate, provide additional notice. Your continued use of the Service after the changes take effect constitutes your acceptance of the revised Policy.

Contact

Questions about this Privacy Policy may be directed to Argus Vision, Inc. at business@useargus.co. See also our Terms of Service and Disclaimers.